Hold Your Nose...Scratch & Stink Stickers Highlight All-New Series of Garbage Pail Kids
'The Kids' are Back for Round 2 After Successful Re-Launch
Garbage Pail Kids, the irreverent '80s icon is back for more outrageous fun with an all-new
2nd Series hitting stores nationwide this week. To find it, all you have to do is just follow
your nose!
In addition to the likes of "Justin Timberleg," the bat-eating "Scuzzy Ozzy"
and the snot slinging super hero "Spider Manny," the all-new series includes certain
stickers with a Scratch & Stink feature. Experience the "scent-sation" of
"Passed Gas," "Puke" and "Rotten Feet" and other foul odors reeking
in every box of Garbage Pail Kids.
"Believe me, these stickers really do stink ... and that's a good thing," offers Ira
Friedman, Topps VP/Publishing.
Last fall, when Topps introduced the first new series in 15 years, not only did the "20
and 30-something" crowd come out in droves, but legions of youngsters -- ages 7-12 joined
the grossly hilarious experience. The retro-launch celebration of the Garbage Pail Kids featured
original unpublished artwork, the debut of an official website and required four printings to
satisfy demand.
"It's rare when a product transcends a specific age group, spanning multiple generations.
And GPK does just that," added Friedman.
The internet plays an expanded role in the 2nd series. One sticker in each pack (the foil one)
contains a unique PIN code number, enabling this generation's web-savvy kids to unlock special,
bonus content on the website,
www.garbagepailkidsworld.com
Featuring all-new artwork, each 6-sticker pack of Garbage Pail Kids Series 2 includes one gold
foil sticker and carries a $.99 cents SRP.
Source: The Topps Company, Inc.
Date: March 23, 2004
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