The Upper Deck Company Suits Up with Major League Baseball for
In-Stadium Trading Card Sampling Program
Four-Card & Poster Promotional Pack Given To All
Attendees At MLB Team Home Opening Games
With the start of the professional baseball nearing, the Upper Deck Company
announced it has partnered with Major League Baseball to give every fan
attending an MLB home opener a free gift. Each fan around the country attending
their favorite team's home opener will receive a randomized four-card pack of
Upper Deck's Power Up! Baseball. Upper Deck Power Up! Baseball includes the top
MLB players with heroic and oversized features, and, is an easy-to-play card
game that offers a unique, exciting way to collect cards via a points program
that will be redeemable for big prizes.
"This sampling promotion clearly shows how Upper Deck is taking a category
leadership position," said Mike Barry, Baseball Brand Manager at Upper Deck.
"This effort is a perfect example of Upper Deck and Major League Baseball's
commitment to introduce innovative baseball sports card offerings to new
consumers."
Power Up! Baseball, a 100-card set, gives kids the opportunity to start their
card collection or trade with their friends to build the best team based on
points stated on each card. The cards are regular, rare, ultra rare, super rare
and mega rare. After logging onto
www.upperdeckkids.com
and entering their cards they can track their team. Players have an opportunity
to win prizes such as signed memorabilia like an autographed Ken Griffey Jr. ball
and game units like an Xbox. Power Up! Baseball will be on store shelves in April.
Source: The Upper Deck Co, LLC
Date: March 26, 2004
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