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Happy Father's Day

NASCAR®’s favorite "sons" take a drive with their biggest fans-their Dads

Action Performance Companies Inc., the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, is ensuring NASCAR Dads will have a Happy Father’s Day with a special race day program at Michigan International Speedway on June 20, 2004. 

Several NASCAR NEXTEL Cup Series drivers, as well as Kyle Busch in the NASCAR Busch Series, will showcase special paint schemes that honor their favorite "NASCAR" Dads-their own. The NASCAR NEXTEL Cup Series entrants will compete during the 400-mile race in Brooklyn, Mich. on Father’s Day Sunday. Action Performance helped create the program as a vehicle for drivers to share the NASCAR experience this Father’s Day and to thank "Dad" for all of his unending support in making their racing dreams come true.

Each race car will incorporate Father’s Day-oriented slogans among its standard paint scheme. Each driver also will share the race day spotlight, as his father’s name will be featured above the passenger-side door.

In addition to the Happy Father’s Day motif, Kyle Petty and the No. 45 Georgia-Pacific team are using the opportunity to create a full-fledged tribute to Petty’s noteworthy father, seven-time NASCAR Cup champion Richard "King" Petty.

"All of us at Petty Enterprises and Georgia-Pacific decided that the No. 45 Georgia-Pacific Dodge would look great in ‘Petty’ blue for Father’s Day," Kyle Petty explained. "Of course, it made sense to include some classic shots of the King at the racetrack. I think this is one Father’s Day gift that he will never forget."

Each driver who participates in the Father’s Day program also is eligible for a $25,000 bonus. The prize will be rewarded the highest finishing driver, who will then present it to his father or Dad’s favorite charitable organization.

The NASCAR NEXTEL Cup Series drivers participating in the Father’s Day event include:

"For many of the drivers participating in this program, Dad was their first ‘car owner’ and ‘crew chief,’" said Fred Wagenhals, Action’s chairman, president and CEO. "For one special Father’s Day, they now have an opportunity to show their appreciation for all the support and just to say, ‘thanks’ for being a great father. It also is a wonderful way to salute all of the NASCAR Dads who will be in Michigan that Sunday for the race, as well as the fathers who tune in each week to see their favorite drivers behind the wheel and, perhaps, share plans for NASCAR dreams with their children."

Action Performance is producing the commemorative die-cast replicas of all 14 Father’s Day edition NASCAR NEXTEL Cup and Busch Series race cars. A percentage of the proceeds from the sales of these Father’s Day collectibles have been earmarked to benefit the Victory Junction Gang Camp, which provides a free-of-charge camping experience for children fighting illnesses such as cancer, sickle-cell anemia, HIV and juvenile rheumatoid arthritis. The die-cast will be available through Action’s usual distribution channels, including the 17-member ARC distributor network and the exclusive RCCA collector club. To locate an ARC distributor, please call 1-800-411-8404. To join RCCA, call 1-800-952-0708 or visit www.goracing.com.

Source: Action Performance Companies Inc.
Date: March 31, 2004

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