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Fleer Leads off MLB Season with Plenty of Promotions

As opening day begins another exciting Major League Baseball season, Fleer Trading Cards has partnered with various MLB teams for some special events and promotions throughout 2004.

Fleer’s hometown Philadelphia Phillies are moving into a new ballpark this season and Fleer has partnered with the Phillies for a comprehensive team marketing deal. Fleer will have plenty of signage at the new Citizens Bank Park as the starting line-up for each game will be displayed on large Fleer Baseball Cards behind the scoreboard. The cards will be based off the Fleer Ultra design and will feature the starting nine for each game. Fleer also has signage behind homeplate during every home game for the fifth inning.

Phillies Cards

Fleer also has a sponsorship deal with the Los Angeles Dodgers. There will be three Fleer promotional nights at Dodger Stadium during the 2004 season. The dates include April 11, May 30 and July 10. On each of these nights a special cello pack containing 7 Dodgers player cards will be given to each fan attending that game. The three different nights feature 7 different players, which in total make up a 21-card set. To complete the 21-card set fans and collectors need to attend all three promotional nights. There is also a cover card with a checklist and dates included in each pack.

Kaz Matsui Card Fleer and the New York Mets are partnering again offering fans plenty to cheer about in 2004. On April 19, 2004 Fleer is inserting 800,000 nine-card Mets sheets into the New York Post. The sheets will feature Jason Phillips, Jose Reyes, Kaz Matsui, Ty Wigginton, Cliff Floyd, Mike Cameron, Karim Garcia, Mike Piazza and Tom Glavine. As a special bounce back offer fans can bring the uncut sheet to any Mets Team Store and obtain a special edition Kaz Matsui rookie card. To receive this limited edition special card simply show your sheet from the New York Post and buy a pack of Fleer baseball cards at the store. There will also be a to be announced Fleer promotional day at the June 3, 2004 Mets home game.

A-Rod Card Along with the Mets, Fleer is also partnering with the New York Yankees and New York Daily News. On April 25, 2004 over one million uncut Yankees card sheets will be inserted into the New York Daily News. The sheet will feature Jason Giambi, Hideki Matsui, Mariano Rivera, Gary Sheffield, Derek Jeter, Kenny Lofton, Bernie Williams, Jorge Posada and Mike Mussina. As a special bounce back offer fans will have the opportunity to receive Alex Rodriguez’s first New York Yankee baseball card in Yankees pinstripes. To obtain this limited edition special card, fans need to bring a coupon that will be inserted in the Daily News on April 25 to the Yankees Clubhouse Store. While at the store hand in your coupon and buy a pack of Fleer baseball cards to receive the card.

"We feel it is very important to be directly involved with the teams and their fans to help drive the popularity of trading cards," said Fleer spokesman Joshua Perlman. "Team deals, stadium promotions and newspaper insertions like those we are doing are a great way to introduce new baseball fans to the hobby, along with creating excitement for current collectors."

Each team deal includes media support in local team print, television and radio. Fleer also has received ticket packages and club suite access to various games throughout the season where Fleer will reward customers for supporting Fleer and the hobby as a whole.

Source: Fleer/SkyBox International LP
Date: April 12, 2004

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