Kentucky Derby 130 Logo to be Featured on NASCAR NEXTEL Cup Series Stock Car and
Limited Edition
Specialty Die-Cast
Two of racing’s most exciting traditions, the Kentucky Derby and the NASCAR
NEXTEL Cup Series, will come together on April 25 when the Kentucky Derby 130
logo is featured on the No. 40 Coors Light Dodge driven by Sterling Marlin and
on limited edition specialty die-cast adult collectibles of the stock car
created by Action Performance Companies Inc.
The official Derby 130 logo, which was designed by the Churchill Downs graphics
team, will be part of the paint scheme on the No. 40 Coors Light/Kentucky Derby
130 Dodge when Marlin competes in the Aaron’s 499 NASCAR NEXTEL Cup Series race
at Alabama’s Talladega Superspeedway. The April 25 race is scheduled six days
before the 130th running of the world famous "Run for the Roses" on Saturday,
May 1.
Action Performance will produce die-cast replicas of Marlin’s No. 40 Coors
Light/Kentucky Derby 130 2004 Dodge stock car in a variety of highly prized,
adult collector scales. The adult collectibles will be available for pre-order
at Churchill Downs and other regional authorized Action Racing Collectables
dealers. The Coors Light/Kentucky Derby 130 Dodge die-cast also will be
available through Action Performance’s regular distribution channels, which
include the Action Racing Collectables distributor network and Racing
Collectables Club of America. To locate an ARC distributor, please call
1-800-411-8404. To join RCCA, call 1-800-952-0708 or visit
www.goracing.com.
The cross promotion between Churchill Downs, the Kentucky Derby, NASCAR and
Action Performance for the Talladega race was facilitated by Coors Light, the
official beer of the 130th Kentucky Derby and the primary sponsor of Marlin’s
No. 40 stock car, which is currently fielded by Chip Ganassi Racing with Felix
Sabates.
"There are no more exciting moments in sports than a nose-to-nose duel down the
homestretch at Churchill Downs on Kentucky Derby Day and a breathtaking battle
for the checkered flag in a NASCAR NEXTEL Cup Series race," said Tyrone Tubbs,
vice president of sales for Churchill Downs. "Those unforgettable experiences
come together beautifully in this limited edition adult specialty die-cast of
the No. 40 Coors Light Dodge that will honor the 130th running of the Kentucky
Derby in NASCAR NEXTEL Cup competition on April 25 at Talladega Superspeedway.
Many fans of the Kentucky Derby and Thoroughbred racing are also devoted NASCAR
fans, and we’re very pleased to join with such distinguished corporate partners
as Coors Light and Action Performance to offer all adult sports fans a unique
and memorable collectible that honors two of America’s greatest sports
traditions."
This year’s Coors Light/Kentucky Derby 130 Dodge marks the second time that a
stock car bearing the logo of America’s greatest horse race has competed in a
NASCAR race. Kentucky-born driver Jeremy Mayfield drove a car bearing the
official Kentucky Derby logo during a NASCAR event in 1999, and Action
Performance also produced a die-cast replica of that vehicle.
More information on major contenders and special events surrounding Kentucky
Derby 130 is available on the Internet at
www.kentuckyderby.com.
Source: Action Performance Companies Inc.
Date: April 14, 2004
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