Election Days
Action Performance makes a "good call" with limited edition Miller for
President of Beers die-cast
May will be a busy month for Rusty Wallace, Penske Racing South and the Miller
Lite Racing team with Miller’s run for "President of Beers."
Tying into the campaign touting Miller Lite’s great taste and less filling
benefits, Wallace will debut a red, white and blue No. 2 "Vote Miller"
Dodge during the 500-mile NASCAR NEXTEL Cup Series event at California Speedway on
May 2, 2004.
Action Performance Companies Inc., the leader in licensed motorsports merchandise,
will issue the official die-cast replicas of Wallace’s No. 2 Miller Lite/Vote
Miller Dodge. The limited edition collectibles will reflect the actual Vote
Miller for President of Beers paint scheme as seen on the racetrack.
The No. 2 Miller Lite/Vote Miller Dodge also will compete in front of NASCAR®’s
"hometown" crowd at Lowe’s® Motor Speedway in Concord, N.C. during the
inaugural NASCAR NEXTEL All-Star Challenge on May 22 and the Coca-Cola 600 on May 30,
2004, which coincides with the annual Speed Street event.
"Now in his 15th season behind the wheel of Miller-backed stock cars, Rusty
Wallace is an embodiment of Miller and its Miller Lite brand," said Fred
Wagenhals, Action’s chairman, president and CEO. "When there is a special No. 2
Miller Lite race car on the track, Rusty’s fans always look forward to a great
paint scheme - and an even more memorable die-cast."
Action Performance will produce die-cast replicas of the No. 2 Miller Lite/Vote
Miller 2004 Dodge stock car in a variety of collector scales and packaging
styles. The collectibles will be available through Action’s standard
distribution channels, including the 17-member Action Racing Collectables
distributor network and Racing Collectables Club of America. To locate an ARC
distributor, please call 1-800-411-8404. To join RCCA, call 1-800-952-0708 or
visit www.goracing.com.
Source: Action Performance Companies Inc.
Date: April 21, 2004
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