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Election Days

Action Performance makes a "good call" with limited edition Miller for President of Beers die-cast

May will be a busy month for Rusty Wallace, Penske Racing South and the Miller Lite Racing team with Miller’s run for "President of Beers."

Tying into the campaign touting Miller Lite’s great taste and less filling benefits, Wallace will debut a red, white and blue No. 2 "Vote Miller" Dodge during the 500-mile NASCAR NEXTEL Cup Series event at California Speedway on May 2, 2004.

Action Performance Companies Inc., the leader in licensed motorsports merchandise, will issue the official die-cast replicas of Wallace’s No. 2 Miller Lite/Vote Miller Dodge. The limited edition collectibles will reflect the actual Vote Miller for President of Beers paint scheme as seen on the racetrack.

Rusty Wallace Car

The No. 2 Miller Lite/Vote Miller Dodge also will compete in front of NASCAR®’s "hometown" crowd at Lowe’s® Motor Speedway in Concord, N.C. during the inaugural NASCAR NEXTEL All-Star Challenge on May 22 and the Coca-Cola 600 on May 30, 2004, which coincides with the annual Speed Street event.

"Now in his 15th season behind the wheel of Miller-backed stock cars, Rusty Wallace is an embodiment of Miller and its Miller Lite brand," said Fred Wagenhals, Action’s chairman, president and CEO. "When there is a special No. 2 Miller Lite race car on the track, Rusty’s fans always look forward to a great paint scheme - and an even more memorable die-cast."

Action Performance will produce die-cast replicas of the No. 2 Miller Lite/Vote Miller 2004 Dodge stock car in a variety of collector scales and packaging styles. The collectibles will be available through Action’s standard distribution channels, including the 17-member Action Racing Collectables distributor network and Racing Collectables Club of America. To locate an ARC distributor, please call 1-800-411-8404. To join RCCA, call 1-800-952-0708 or visit

Source: Action Performance Companies Inc.
Date: April 21, 2004

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