‘Smoke’ and Kid Rock Fire Up the NASCAR Stage
From a Devil Without a Cause to just plain Cocky, Atlantic Records
recording artist Kid Rock has come full circle with his latest, self-titled
release, Kid Rock. On May 29, 2004, he begins a journey aboard the NASCAR
racing caravan where he will heat up the NASCAR Busch Series with driver and
friend Tony Stewart.
Stewart, the 2002 NASCAR Winston Cup champion, will challenge NASCAR’s secondary
series driving a special Kid Rock edition of the No. 29 Chevrolet Monte Carlo
for Kevin Harvick, Inc.
(www.kevinharvick.com)
during the 300-mile race. In addition to fielding a full-time NASCAR Craftsman
Truck Series team, the new Kevin Harvick, Inc. race team also will back several
entries in the NASCAR Busch Series circuit throughout 2004.
The No. 29 Kid Rock Chevrolet race car includes imagery adapted from the album
Kid Rock, which includes the hit single, a cover of the Bad Company
classic, Feel Like Makin’ Love, as well as the songs Son of Detroit,
Jackson, Mississippi and the Bob Seger-penned Hard Night for Sarah.
The car also includes a nod to Stewart’s famous nickname, "Smoke."
Stewart earned the moniker based on his noteworthy post-race, celebratory burnouts.
Action Performance Companies Inc., the leader in the design, promotion,
marketing and distribution of licensed motorsports merchandise, helped to design
the Kid Rock racing machine and will create limited edition replicas of
Stewart’s No. 29 Kid Rock 2004 Chevrolet Monte Carlo in a variety of collector
scales along with additional merchandise inspired by the Kid Rock NASCAR
program.
"Kid Rock has become well known to NASCAR fans from his impromptu ‘show’ at
Talladega’s infield or his visits to pit row at Bristol," said Fred Wagenhals,
Action’s chairman, president and CEO. "However, this is the first time he has
been the focus of a paint scheme on the NASCAR racing stage. I think fans are
ready to ‘Rock,’ just like Tony Stewart is ready to take that car directly to
the winner’s circle."
Kid Rock Chevrolet race car collectibles and other Tony Stewart merchandise will
be available via Action Performance’s standard distribution channels, including
trackside, Action Racing Collectables distributors and the members-only Racing
Collectors Club of America. To locate an official ARC distributor, contact
1-800-411-8404. To join RCCA, call 1-800-952-0708 or visit
goracing.com.
In addition to their on-track connection, Stewart and Kid Rock worked together on
the 2003 DVD release Tony Stewart: Smoke. The DVD chronicles Stewart’s
life story and rise to racing greatness, including his 2002 NASCAR Winston Cup
championship season. Kid Rock narrated the feature, which also includes music
from 3 Doors Down.
Source: Action Performance Companies Inc.
Date: May 26, 2004
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