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Upper Deck Entertainment Creates League Program Exclusively for Hobby Stores

With an eye on creating the most enjoyable, competitive gameplay environment possible while supporting hobby stores, Upper Deck Entertainment (UDE) has created an all-inclusive league in a box. The UDE Hobby League is designed for store owners and players that are new to UDE's organized play programs, as well as for veterans.

The UDE Hobby League program, which will be offered exclusively to hobby and gaming stores, features unique promotional cards and the opportunity to win several other prizes, including X-Box and PlayStation 2 game systems, Alienware computers and iPods. Hobby league organizers can also win prizes, including a $10,000 store renovation from Home Depot.

Each Hobby League kit will include full-color posters, scorecards, prize cards, gameplay information and enough game materials for one month of league play. The Vs. System trading card game (TCG) kits, featuring the Marvel Origins set, will be available for order in July for an August 1 launch date. The Hobby League program will be offered for all of the major UDE trading card games.

"This program is perfect for the hobby store owner that is looking to increase attendance in his or her store," said Jeff Donais, Director of the Game Development Group for UDE. "The UDE Hobby League is designed to help hobby stores provide a value to their customers that they can't receive anywhere else."

About the UDE Hobby League Program

  • To order kits, contact your tournament store representative. If you are not registered as a tournament store, email for information.
  • League locations will be featured prominently on the UDE website.
  • Information will be posted at
  • Official worldwide launch date is August 1, 2004.

Source: The Upper Deck Co, LLC
Date: June 9, 2004

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