Playoff Absolute Memorabilia Delivers More Value
Long-time Playoff Absolute Memorabilia collectors will quickly discern a key
difference between the new 2004 edition - which releases June 16 - and the three
that have come before.
Missing are the popular box-toppers such as autographed baseballs (2001),
autographed framed memorabilia pieces (2002) and etched-glass memorabilia/autograph
pieces (2003) that have accompanied the product since its baseball debut. What
remains, still, is one of the industry's favorite products.
For 2004, company officials have re-engineered the product to include an autograph
or game-used memorabilia card per pack, ensuring that Playoff Absolute Memorabilia
remains true to its legacy as one of the industry's foremost memorabilia-rich
products.
"With 2004 Playoff Absolute Memorabilia, we returned to our roots in a
sense," said Donruss Playoff baseball brand manager Ben Ecklar. "Simply,
we can provide more value by playing to our strength and putting as much as we
possibly could into our core content. The memorabilia piece had a nice run, but
we felt strongly that we could deliver more memorabilia and more value to the
collector by doing what we do best: Concentrating on what's inside our packs."
2004 Playoff Absolute Memorabilia Baseball is headlined by the stunning and
popular Tools of the Trade insert, which this year features 18 collectible tiers.
Of those, there are versions that include five and six pieces of game-used
memorabilia, as well as four pieces of memorabilia and an autograph.
Other hit-making inserts include Absolutely Ink autograph cards featuring scarce
memorabilia versions and Team Tandems, Team Trios and Team Quads, featuring up
to four pieces of game-used memorabilia on one card.
Each pack of 2004 Playoff Absolute Memorabilia ($40 SRP) features a game-used
memorabilia or autograph card.
Source: Donruss Playoff, L.P.
Date: June 11, 2004
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