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Upper Deck to Offer Highly Sought-After Trading Card Sets Featuring Today's Biggest Names in Sports at 2004 SportsFest in Chicago

Upper Deck Unveils New E-Card Redemption

Upper Deck (UD), known for its unique one-of-kind product offerings, is once again bringing a fan favorite to SportsFest, at Chicago's Donald E. Stephens Convention Center June 25 - 27, 2004, it's highly sought after wrapper redemption program.

This year, collectors are asked to bring 10 packs (with an SRP of $2.99 and above) of any unopened Upper Deck sports card product from 2003-04 and receive a five-card pack of UD Super Stars - featuring many of today's biggest names in sports such as LeBron James, Michael Jordan, Tiger Woods, Ichiro Suzuki and Eli Manning. There are three unique versions of the pack featuring different Upper Deck Super Stars that will be given to attendees redeeming product each day. There will also be a redemption card redeemable for an Upper Deck basketball e-card featuring one of the top six picks in this year's NBA draft. In addition, attendees will be treated to a huge card gallery depicting many of Upper Deck's most memorable sports cards and spokespeople through the years. The card gallery will consist of numerous 4' x 8' panels spaced throughout Upper Deck's booth.

Upper Deck Super Stars packs include:
Day 1: Kobe Bryant, Ichiro, Mickey Mantle, Tom Brady, Joe Thornton
Day 2: Michael Jordan, Derek Jeter, Joe DiMaggio, Annika Sorenstam, Wayne Gretzky
Day 3: LeBron James, Ken Griffey Jr., Tiger Woods, Eli Manning, Gordie Howe

The Upper Deck booth will also conduct daily promotional giveaways featuring an assortment of Upper Deck logoed prizes such as t-shirts, hats, individual players cards, and nine card uncut card sheets. For more information on these promotions, please contact customer service at (800) 873-7332.

Sportsfest Chicago:
Donald E. Stephens Convention Center
Friday, June 25, 2004 - 10 a.m.-8 p.m.
Saturday, June 26, 2004 - 10 a.m.-6 p.m.
Sunday, June 27, 2004 - 10 a.m.-4 p.m.

For ticket information, please contact the Donald E. Stephens Convention Center.

Source: The Upper Deck Co, LLC
Date: June 15, 2004

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