Upper Deck Creates National TV Spot to Support Popular Trading Card Game
New York-Based Posnick + Advertising, Inc. Provides Creative For :15 Spot
Upper Deck Entertainment along with Posnick + Advertising, Inc., have joined
forces to create a national television spot designed to introduce youngsters to
the widely popular Marvel Trading Card Game (TCG).
The high-energy :15 spot begins high over New York city’s skyline as
Spider-ManTM and his arch nemesis Doctor
OctopusTM square off to battle, then cuts away
to kids playing the newly released Marvel TCG. The television commercial, created
jointly with Posnick + Advertising, a full service New York boutique, will begin
airing nationally the week of June 14 for four weeks on Nickelodeon and the Cartoon
Network.
"We feel that through the use of television, we are able to effectively
reach today's youth," said Kristy Watson, advertising manager for Upper
Deck. "This commercial was specifically designed to show off the amazing
Spider-Man and villainous Doctor Octopus from Marvel Comics’ huge library of
characters as well as get youngsters excited to play Upper Deck Entertainment’s
Marvel Trading Card Game."
The Marvel TCG allows players to assume the identities of their favorite Super
Heroes® from the Marvel universe as they wage head-to-head battle against each
other. Additionally, The Marvel TCG incorporates high-strategy gameplay,
evolving game mechanics, and an extensive national organized play support system.
For more information on Upper Deck Entertainment or the Marvel TCG, please
visit www.ude.com.
Source: The Upper Deck Co, LLC
Date: June 15, 2004
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