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Action Performance and UPS Racing Scare up New Race Program - Formal Unveiling Slated for August 2004

Action Performance Companies Inc., the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, and UPS Racing, sponsor of the No. 88 Ford Taurus on the NASCAR NEXTEL Cup Series, are treating race fans to a special program that will be unveiled across several media platforms on Wednesday, Aug. 11, 2004.

The program will include both Robert Yates Racing team drivers, Dale Jarrett (No. 88 UPS Ford) and Elliott Sadler (No. 38 M&M’S® Brand Ford). The complete details will come alive simultaneously on Action’s corporate Web site www.action-performance.com and at www.racing.ups.com, the official site of the UPS Racing team online. The online announcement will be available for review on both Web sites on August 11.

The dual Web site launch will feature all of the spooky details surrounding the program as well as facts, images and other relevant information.

For more information regarding the unveiling or media assistance, contact Action Performance’s Advertising and Public Relations department.

Source: Action Performance Companies Inc.
Date: August 4, 2004

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