The Upper Deck Company Announces New Entertainment Products For 2005 Season

Committed to delivering quality and innovative products, Upper Deck Entertainment (UDE) -- a subdivision of The Upper Deck Company -- rings in 2005 with an exciting medley of entertainment products. Teaming up with globally renowned companies such as Marvel, Nickelodeon, Disney, Rainbow Media and DC, this year's line-up includes new products ranging from highly collectible anniversary card set from Disney Treasures, to brand new superhero sets for the top-rated Vs. System� and the new Avatar Trading Card Game.

This year, UDE and the KONAMI CORPORATION will launch the fourth season of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, complete with a fresh new cards, expansion sets, and stronger monsters. Last year, the Yu-Gi-Oh! TCG were featured as an "All Star" in Toy Wishes Magazine and was listed in recent years as one of the most highly sought-after toys in Toy Wishes Magazine, Business Week, Wall Street Journal, and USA Today.

"Based on the overwhelming response from our consumers and our planned product lineup, 2005's outlook is very promising. We pride ourselves on being leaders in the card industry by creating new technologies for our entertainment category," said Bob Andrews, President & Chief Operating Officer for the Upper Deck Company. "Our long standing mission is to provide our worldwide customers and consumers with the highest quality sports and entertainment products."

The Yu-Gi-Oh! TCG continues to dominate the trading card game scene as it thunders into its fourth season with new sets and brand new cards. UDE kicked of the year with the Yu-Gi-Oh! TCG's new Dragon's Roar and Zombie Madness Structure Decks (February). Balanced, straight-forward and easy-to-learn with, these structure decks are great for new players and for those ready to jump into the tournament scene. Additional releases include highly collectible sets such as Flaming Eternity (March), Dark Revelation 1 (March), The Lost Millennium (June), Dark Beginning 2 (July), and Dark Revelation 2 (October) to name a few. In addition, UDE will also release the Master Collection Volume 2 (October), featuring six of the most recent released booster packs, and variant cards, and the holiday favorite, the Yu-Gi-Oh! TCG Collector's Tin (September) - packed with five booster packs and one unique card.

Continuing to own and expand the tween girl trading card game market with unique, fun and cooperative games made especially for girls, UDE will release the newest girl TCG - the Winx Club Magical Fairy Game (May) and the latest release for the Bratz Fashion Party Fever Game. Based on the new animated series on FoxBox, the Winx Club TCG centers on the adventures of the mystical and magical Winx fairies as they battle their arch nemeses, the Witches. Previewing the exciting new Winx Club TCG, UDE will launch the very first Winx Club Comic Book in February. Also this year, Bratz fans can look forward to the cool and funky expansion series to the Bratz Fashion Party Fever Game - the Fabulous Bratz Starter Tin and Booster set (February). Incorporating rockin' fashion cards, Spring's coolest accessories, and the hottest Bratz poses, will be encased in a wonderfully designed carrying case, complete with two 35-card decks, a game rules booklet, and all the added necessities to play the game.

The mighty Marvel TCG gets supercharged in 2005 with new additions to the game. Using the top-rated Vs. System, the Marvel TCG has become one of the hottest games on the market. Comic vigilantes, heroism, and adventure arise in the newest expansion sets for the Marvel TCG series, which include: Marvel Knights (February), spotlighting Daredevil�, Ghost Rider�, Punisher�, Blade�, and Elektra�, and features new cards for classic Marvel teams such as X-Men�, the Fantastic Four�, and the Spider-Friends; the Fantastic Four (May) Starter Set, which will also be featured as movie trading cards this year; and the earth's mightiest heroes, the Avengers (August), which will feature the power of Captain America, Iron Man, Thor, to name a few.

Igniting the Vs. System in 2005, UDE will release the highly anticipated expansion sets for the insanely popular DC Comics TCG. This year's releases include: the Green Lantern (May) set featuring the Green Lantern Corps, and powers never seen before in the Vs. System; and. the super-powered Justice League of America (November) set, featuring the some of the most recognizable comic superheroes to date such as Superman, The Flash, Batman, Wonder Woman, Green Lantern, Aquaman, and the Martian Manhunter.

The Disney Treasures franchise gets new additions in 2005, beginning with Disney-Pixar Treasures Collectible Cards with Figurines (February). Disney-Pixar fans can collect all six figurines, which include Mr. Incredible ("The Incredibles"), Syndrome ("The Incredibles"), Nemo ("Finding Nemo"), Woody (Academy Award-winning "Toy Story"), Sulley ("Monsters Inc."), and Flik (Oscar nominee "A Bug's Life"). Also this year, UDE celebrates Disneyland's golden anniversary with Disney Treasures' Disneyland 50th Anniversary Collectible Cards (May), and Disney Treasures' Sequential Disney Collectible Cards (August), which include the highly sought after Disney sketch cards, and collectible cards featuring chronological movements of classic Mickey film.

UDE teams up again with Nickelodeon in the Fall as both companies release the new Avatar Trading Card Game (October). The game, based on the new Nickelodeon show debuting this month, centers on the adventures of Aang, the twelve-year-old youngster who must master his powers to conquer the Firebenders - the evil magi who threaten the world. The new game features fast-paced game mechanics using bending moves.

For more information on Upper Deck Entertainment and its products, please log onto www.upperdeckentertainment.com.

Source: The Upper Deck Co, LLC
Date: February 17, 2005

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