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Action Performance Announces Hiring of Michael Smith as VP of Mass Retail Sales

Action Performance Companies, Inc. (NYSE:ATN), the leader in the design, marketing, promotion, and distribution of licensed motorsports merchandise, today announced that Michael Smith was hired as Vice President of Mass Retail Sales.

Mr. Smith has an extensive 30 year background as a consumer products and mass retail executive for both hard goods and apparel. Prior to joining Action Performance, Mr. Smith has held senior management positions in sales, marketing and operations for Fisher-Price Toys, Champion Products, Paramount Headwear and Rauch Industries.

About Action Performance
Action Performance Companies Inc. (NYSE: ATN) is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company´s products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail, department stores, and specialty dealers. Additional information about Action Performance can be found at www.action-performance.com.

Source: Action Performance Companies Inc.
Date: June 14, 2005

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