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SGC Names Novocent as Marketing Agency of Record

Campaign raises sports card grader's visibility at key growth juncture

Novocent Partners Inc. ( of Succasunna has been appointed marketing agency of record for Sportscard Guaranty LLC (SGC), a leading sports card authenticator and grader, announced Al Crisafulli, partner.

Novocent has launched a comprehensive marketing campaign for SGC, including stepped-up advertising and public relations efforts, and a redesign of the company's website. The firm also has developed and recently published the first issue of SGC Collector, a quarterly magazine that includes collector profiles, sports card-related feature articles and more.

"SGC's reputation as a trusted, customer-focused grading service is well established among sports card collectors," Crisafulli said. "The company is at a key growth juncture, and its senior management recognizes the importance of reinforcing and building upon their brand. We are pleased that SGC has selected us as its strategic partner in this area."

"We are confident that our increased focus on marketing will help to bolster demand for SGC-graded cards," said Dave Forman, president of SGC. "Novocent Partners is a nice match for us because its principals are knowledgeable about the sports card hobby and because we share a service-oriented approach to conducting business."

SGC is known among sports card hobbyists for its accuracy and consistency. Founded in 1998 and headquartered in Parsippany, N.J., the company provides independent, third-party appraisal of trading card condition -- the single most important factor in determining a card's value.

Novocent is a results-oriented firm that offers full-scale marketing consulting and campaign development, market research, public relations and events planning and execution, and media buying. Its design expertise spans print and broadcast advertising, direct mail and collateral materials, electronic media, consumer packaging, and point-of-purchase displays. Novocent serves an expanding base of clients in a range of industries.

Source: Novocent Partners Inc.
Date: July 25, 2005

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