Allen Iverson Inks Exclusive Deal with The Topps Company
The Topps Company has announced that it has signed an exclusive trading card deal with NBA
superstar Allen Iverson.
The deal grants New York City-based Topps exclusive rights within the NBA trading card category
for autographed cards, memorabilia cards, insert cards and Iverson’s image use on packaging and
advertising.
Iverson, a guard for the Philadelphia 76ers, is a six-time NBA All-Star for the Eastern Conference
and was named league MVP in 2001. Last season, the electrifying playmaker led the NBA in points
per game (30.7) and co-captained the U.S. Men’s Olympic Basketball Team in Athens, Greece.
"Iverson has a major following in the basketball card category and his autographed cards are
some of the most sought after in the industry," said Warren Friss, Topps Vice President.
"We are thrilled to be able to include him in our products."
Iverson’s first autographed Topps cards will be available next Monday (9/19) via eTopps.com and will
be limited to just 150 copies. Iverson’s autographed cards will also appear in the remainder of
Topps 2005-06 Basketball products staring with Topps Big Game Collection, which releases the second
week of October.
Iverson currently appears on 2005-06 Topps Basketball packaging with Hip Hop icon Shawn "Jay-Z"
Carter. Iverson joins Jay-Z and baseball players Barry Bonds and Alex Rodriguez as Topps exclusives.
Founded in 1938 as Topps Chewing Gum, Topps issued its first baseball cards in 1951 and is an international
marketer of entertainment products, principally candy, collectible trading cards and sticker album
collections. Topps Internet business includes Topps.com, eTopps.com, TheToppsVault.com and thePit.com.
Source: The Topps Company, Inc.
Date: September 14, 2005
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